The Blogosphere
What’s being called the “blogosphere” is the new online environment for corporations and associations to sell products and services, build brand, promote causes, points of view, and communicate and collaborate with your target marketing – with you as your Personal Brand. In January 2005, Harvard Business School blessed this medium as “a force that must be used” by business leaders (hbswk.hbs.edu/web-review).
Historically, blogs started out as “personal online journals or diaries.” Since their inception blogs have morphed into a viable, robust online marketing tool. From the handful of “link-list” style blogs in 1997 (before the term “weblog” was even coined) to millions being tracked by Technorati today, blogs have swept the internet landscape more than any other publishing medium. Blogs have grown or morphed or were the origins of the new social networking phenomenon.
Bloggers who know how to operate effectively in cyberspace are achieving awesome promotional/selling/communication/collaboration results, and for a fraction of what their businesses used to invest in media relations, marketing and sales calls.
Blogs create a personal relationship with the customer and provide an inside look into the company in ways not possible with other forms of online media.
Executives like Michael Hyatt, President of Thomas Nelson Publishers, are using blogs to talk about their industry, share personal views and opinions, and communicate with employees via the open forum that blogs provide. Mr. Hyatt maintains two blogs, one focused on the publishing industry and one directed to his over 600 employees. He is encouraging several of his staff to blog as well, and has plans to aggregate those posts on the Thomas Nelson website.
Of course, businesses in the blogosphere want sales not just clicks on their site. Those winners through blogging range from giants like Nike, Burger King, and IBM to thousands of small and medium-sized businesses. By using Blogging SystemsTM blog services that’s exactly the results you will achieve too!
Attend a complimentary webinar outlining the benefits to deploying blog marketing.
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